English Market Selection


EMS stands for English Market Selection, a description used in Cuba for over a century to identify the quality of cigars designated for the British market. It is the cornerstone of the UK’s long established reputation as the world centre for the finest Havana cigars.



Rio 6

Rio 6

  • Line: Rio 6
  • Flavour: Medium to Full
  • The second bestselling Villiger cigar in the UK after the Export Pressed. Rio 6 combines all the finest tobacco from around the world to produce a smooth, mellow smoke. The pack was originally designed to fit perfectly into Swiss soldier’s cartridge belts.
Read About Villiger

Villiger have global sales of over 600 million cigars per year, making them one of the top ten cigar manufacturers in the world.

They are sold on all 5 continents, in over 50 countries and have enjoyed a UK presence for well over 50 years.

They have built their success by refusing to compromise on the ingredients of their cigars. They use many of the finest tobaccos in the world, including Cuban leaf, to dress and enrich their cigars and have earned a well deserved reputation among cigar enthusiasts for offering outstanding quality at affordable prices.

Villiger products are available across the UK in a wide range of supermarkets, retailers and specialist tobacconists.

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