English Market Selection


EMS stands for English Market Selection, a description used in Cuba for over a century to identify the quality of cigars designated for the British market. It is the cornerstone of the UK’s long established reputation as the world centre for the finest Havana cigars.


Gran Reservas

Sir Winston

Sir Winston

  • Year: 2017
  • Flavour: Light to Medium
  • Vitola: Julieta No.2
  • Ring gauge: 47
  • Length: 7 Inches / 178mm
  • Named after one of the greatest Britons to have ever lived who was also one of the world's most famous cigar smokers. This august cigar carries the weight of responsibility with grace and charm. A cigar that reaches its full potential in gentle waves rather than a tsunami.
Wide Churchill

Wide Churchill

  • Year: 2015
  • Flavour: Medium
  • Vitola: Montesco
  • Ring gauge: 55
  • Length: 5 ¼ Inches / 130mm
  • Released in 2010, the Wide Churchill has come a long way in a short space of time. Nowhere is that better demonstrated than with the decision to honour the vitola with a Gran Reserva release, after only five years in the standard Habanos portfolio.


  • Year: 2013
  • Flavour: Full
  • Vitola: Prominente
  • Ring gauge: 49
  • Length: 7 ⅝ Inches / 194mm
  • Considered one of the truly great smokes in modern times, the Lusitania is a benchmark Havana cigar for many aficionados. This release does not disappoint. Sophistication and nuance have been added to the formidable and fiery reputation this cigar rightly owns.


  • Year: 2011
  • Flavour: Medium to Full
  • Vitola: Pirámide
  • Ring gauge: 52
  • Length: 6 ⅛ Inches / 156mm
  • The most iconic piramide on the market bar none. The Montecristo No.2 has been a benchmark cigar for decades and was the perfect choice for Cuba’s second Gran Reserva in 2011.
Siglo VI

Siglo VI

  • Year: 2009
  • Flavour: Medium
  • Vitola: Cañonazo
  • Ring gauge: 52
  • Length: 5 ⅞ Inches / 150mm
  • Seven years after the release of the original Siglo VI this cigar launched the Gran Reserva concept. It won’t be easy to track a box of down these days as they were an instant success and remain popular among collectors to this day. If you have a box already, then congratulations!
Read About Gran Reservas

The term Gran Reserva only applies to Havanas that have had the fillers, binders and wrappers aged for five years in bales before being rolled.

These cigars are only produced by the Global Brands and use some of the most iconic vitolas within the range.

Each edition is made available in 5000 numbered lacquered boxes of 15 cigars, 75,000 cigars are made for each release.

Each cigar  bears a second “Gran Reserva” band on it and its box includes a leaflet describing the date of the “cosecha” (harvest), from which all of the leaves used have been taken.

A new Gran Reserva has been announced by Habanos S.A biennially ever since the first release in 2009.

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