English Market Selection


EMS stands for English Market Selection, a description used in Cuba for over a century to identify the quality of cigars designated for the British market. It is the cornerstone of the UK’s long established reputation as the world centre for the finest Havana cigars.


Read About Vegueros

Originally introduced to the market in 1996 as a full-flavoured tribute to the countless generations of men and women that have cultivated tobacco in the world famous plantations of Pinar del Rio, the brand was relaunched in 2013 with a new medium-to-full bodied blend, new sizes and presented in unique tins of 16 cigars.

Vegueros translates into English as ‘Farmers’ and these cigars have happily maintained their rustic edge. The names of each the new vitolas have also taken inspiration from the Cuban farmers’ vocabulary.

All sizes of Vegueros are ‘tripa larga, totalmente a mano,’ – long filler, totally handmade.

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