English Market Selection


EMS stands for English Market Selection, a description used in Cuba for over a century to identify the quality of cigars designated for the British market. It is the cornerstone of the UK’s long established reputation as the world centre for the finest Havana cigars.


UK Havana Cigar Portfolio



  • Flavour: Full
  • Vitola: Hermoso No.4
  • Ring gauge: 48
  • Length: 5 Inches / 127mm
  • This regally titled cigar is full of big and bountiful flavours from the first puff to the last. A bold and briny treat for all lovers of full flavoured Havana cigars.
Read About Saint Luis Rey

Saint Luis Rey was founded just before the Second World War.

Some say that its name was taken from a Thomas Wilder play ‘The Bridge of San Luis Rey’, which was popular at the time. However it is more likely that it refers to the town of San Luis in the heart of the Vuelta Abajo tobacco zone, which is particularly famous for the superb wrapper leaves produced there.

Whatever the truth may be, Saint Luis Rey enjoy a reputation among Havana cigar lovers for the intensity of their flavour. They are made with filler and binder from the Vuelta Abajozone.

All sizes are ‘Tripa Larga, Totalmente a Mano’ – long filler, totally handmade.

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