English Market Selection


EMS stands for English Market Selection, a description used in Cuba for over a century to identify the quality of cigars designated for the British market. It is the cornerstone of the UK’s long established reputation as the world centre for the finest Havana cigars.


UK Havana Cigar Portfolio

Choix Supreme

Choix Supreme

  • Flavour: Light to Medium
  • Vitola: Hermoso No.4
  • Ring gauge: 48
  • Length: 5 Inches / 127mm
  • The definitive size of El Rey, this heavy girth vitola is a great example of the brand’s subtle light to medium blend. Not too readily available, but well worth tracking down.
Demi Tasse

Demi Tasse

  • Flavour: Light to Medium
  • Vitola: Entreacto
  • Ring gauge: 30
  • Length: 4 Inches / 100mm
  • A fine example of the smallest format made by hand in Cuba. Tiny but tasty.
Read About El Rey del Mundo

In 1882 the Antonio Allones factory, which had been making Havanas for over 30 years, decided to launch a new brand of premium quality and price. With great confidence but little modesty it was named ‘El Rey del Mundo’ – The King of the World. It proved a winner.

This success lives on to this day in a selected range of Havanas renowned for its light to medium flavour and consistency.

All sizes contain a blend of filler and binder tobacco from the Vuelta Abajo zone and are made by the ‘tripa larga, totalmente a mano’ – long filler, totally handmade technique.

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