In 1882 the Antonio Allones factory, which had been making Havanas for over 30 years, decided to launch a new brand of premium quality and price. With great confidence but little modesty it was named ‘El Rey del Mundo’ – The King of the World. It proved a winner.

This success lives on to this day in a selected range of Havanas renowned for its light to medium flavour and consistency.

All sizes contain a blend of filler and binder tobacco from the Vuelta Abajo zone and are made by the ‘tripa larga, totalmente a mano’ – long filler, totally handmade technique.