English Market Selection
Por Larrañaga Larrañaga 47 to be given national launch

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Por Larrañaga Larrañaga 47 to be given national launch

We are delighted to announce that the latest UK Habanos Regional Edition, the Por Larrañaga Larrañaga 47, will be launched on November 1st at 47 simultaneous events, to be held at select specialist Havana cigar retailers and hospitality venues.

The synchronised events will begin at precisely 6:30pm on Wednesday 1st November, in venues up and down the country, encompassing all four parts of the United Kingdom. Guests will be encouraged to post images and videos across social media throughout the night using the hashtag #PL47launch.

The event will open with a video of Jemma Freeman (Executive Chairman of Hunters & Frankau) and José Antonio Cejas Diaz (Hunters & Frankau Corporate Director) introducing the Larrañaga 47. Guests will then be invited to light their cigars, pour a glass of Hine Cigar Reserve Cognac, and join the celebration.

Por Larrañaga was established in 1834, and today is the oldest Cuban cigar brand still in production. Its light to medium bodied blend has long been a favourite of UK cigar smokers.

The cigar measures 7” (178mm) x 47 ring gauge and, although it is known as a Julieta No.2 in the factories of Cuba, most people know it simply as the “Churchill” size. This is because in the early 1950’s Romeo y Julieta produced a cigar of this size named “The Churchill” in honour of the great man. This traditional “Churchill” size is an ideal foil for the brand’s delicate blend.

Uniquely among UK Regional Editions it is presented in Semi Boîte Nature (SBN) boxes of fifty cigars. As with some previous UK Regional Editions, an old papeleta from the brand has been recreated to dress the outside of the box. Just 1,500 boxes have been made, 75,000 cigars in total. They will be available the next day exclusively in the U.K, from the network of Las Casas del Habano, Havana Cigar Specialists and selected hospitality venues.

The first time a Havana cigar was launched at a series of simultaneous regional events was on 19th August 2020, for the Edición Limitada Ramon Allones, Allones No.2. At the height of lockdown this solution was born out of necessity. However, it proved to be so popular (over 600 participants at more than 35 venues), that we are delighted to repeat it here, under far happier circumstances.

All Por Larrañaga cigars are handmade using long-filler tobacco leaves harvested from the world famous Pinar del Rio region of Cuba.

A selection of the venues participating:

*There are also a number of events being held at private members clubs that are not listed here

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