The new Montecristo Media Corona, launched at Hunters & Frankau’s 225th anniversary party, is now on general release and available across the UK.
Media Corona literally translates as “Half Corona” and the size was first introduced in the UK back in 1907 by an English cigar importer who wanted to stop keeping his wife waiting for him at the theatre while he enjoyed the last of his Corona sized cigar.
However, from this one man’s requirements the cigar quickly went on to become the most popular vitolas (sizes) in the market during the 1920s and 1930s. At one point it is estimated that the Half Corona, across various brands, accounted for one in every thirty Havana cigars sold in the UK. However, as tastes changed the format eventually faded from popularity until it was entirely discontinued.
That was until H. Upmann decided to revisit this long forgotten size and, giving it a slightly modern dusting down – it now bears a more modern, stout 44 ring gauge as opposed to the traditional 42 – relaunched it in 2011.
The Montecristo Medias Corona represents the second time that this format has been used and, at just 3 1/2 inches long, it remains the shortest long-filler handmade Cuban cigar you can buy.
The taste that has made Montecristo the world’s most sought-after premium cigar is often described as “tangy”. Certainly the flavour is distinctive.
Other words commonly used to describe the taste include ‘coffee’ and ‘cocoa beans’, ‘pepper’ as well as ‘orange peel’, ‘cinnamon’ and ‘vanilla’, all of which lead to the conclusion that a delicious bitter-sweet, spicy taste lies at the heart of Montecristo’s success combined, of course, with the perfect balance of its tobacco blend.
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