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James J Fox opens new walk-in humidor

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James J Fox opens new walk-in humidor

The great British Cigar Merchants, James J Fox has a new look in its flagship store located at 19 St James Street.

The newly fitted walk-in humidor has been curated by one of the world-renowned humidor experts, Massimo de Munari of DeArt. The refurbishment required around a month to complete, and meant the store had to close its doors for the majority of that time. DeArt create some of the finest humidor rooms in the world and are one of Habanos S.A’s primary partners for special projects.

All fittings have been crafted out of Spanish cedar wood to ensure optimal conditions for Havana cigars. The wood does not react or disintegrate when exposed to the required temperature and humidity in the room.

While modifying the humidor was essential to having a more practical and functional room, its design fits perfectly with the 237 year old company’s aesthetic.

James J Fox Director, Boguslawa Kopec, said

“We are all delighted to reopen the doors to our new walk-in humidor. De Art did a fantastic job designing and assembling the new shelves, cabinets, glass wall and humidification system.

Also, I am very proud of James J Fox team and the store manager Tazminah Edoo, whose work and organisation made this project run very smoothly.

It is this exceptional level of operations which keeps us amongst the group of luxury cigar shops in the world.”

As one of the oldest cigar shops in the world, the balance between originality and the shop’s modernisation has been well struck.

The shop is now open and the team , just as they have for well over two centuries, are welcoming customers from all walks of life back through the door.


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