Habanos S.A have launched the first new release of 2014 – the Hoyo de Monterrey Le Hoyo de San Juan.
Measuring an impressive 5 7/8” (150mm) x 54 ring gauge, it is the widest Hoyo de Monterrey in current production and shares it’s dimensions with the Montecristo Open Eagle (known a Geniales within the factories of Cuba). Hoyo de Monterrey is classified as a Light flavoured brand and, although its Le Hoyo series is often considered as slightly fuller this new cigar remains an elegant and aromatic addition to the range.
This latest release takes its name from the town of San Juan y Martinez which lies in at the heart of the world famous Vuelta Abajo tobacco growing region in Cuba. Here the Hoyo de Monterrey plantation, one of the great Vegas Finas de Primera, can be reached through a gate that still bears the legend ‘Hoyo de Monterrey. José Gener. 1860’.
José Gener y Batet emigrated from Spain to Cuba as a teenager early in the 19th century and took his first step in the cigar industry as a tobacco farmer. He went on to register the ‘Hoyo de Monterrey’ brand and open his own cigar factor in 1865. To this day you can still find his name in the branding used to dress the boxes.
‘Hoyo’, in Spanish, literally means a ‘hole’ and, in this case, refers to the low-lying position of the plantation on the fertile banks of the San Juan y Martinez river. Fittingly, Monterrey is the name of the first farmer to grow tobacco on these hallowed acres. This plantation is now among the most famous and prestigious tobacco fields anywhere in the world and attracts people from all over the globe to witness the cultivation and harvesting of the precious leaves.
Furthermore, as this new vitola’s blend only uses Seco and Ligero leaves specifically from San Juan y Martínez, the name seems a very fitting tribute indeed.
They are now available across the UK. To find your nearest stockist, please visit the “Where to Buy” section of the site by clicking here.
To see the full list of other cigars due for release in 2014, please click here.
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