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Habanos World Days London

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Habanos World Days London

On Thursday 20th, Friday 21st and Saturday 22nd June 2024, the UK played host to the first ever face-to-face Habanos World Days (HWD) held outside Cuba.

Dedicated to the 55th anniversary of the Trinidad brand, the three-day celebration opened with a welcome cocktail party at Belgrave Square in the heart of London. Fittingly, the first vitola served to guests was the Trinidad Fundadores, the cigar that officially introduced the brand to the world in 1998. A further treat lay in store as the Trinidad Robusto Extra, having been discontinued in 2012, made a return to the portfolio. A worthy second act.

The second day, also held in Belgrave Square, saw a panel of industry experts gathered to opine on the topic ‘Trinidad: Past & Present’. A fascinating and informative experience for the Habanos enthusiasts, industry professionals and members of the press present.

After the seminar guests were invited to visit an exhibition containing some of the rarest Trinidad pieces ever made, including celebratory humidors and boxes signed by Fidel Castro.

They were also treated to the chance to watch cigar roller Juana Ramos Guerra, demonstrating the fine art of the Torcedora.

Guerra started working at the Laguito factory in 1973 and was part of the team that rolled the original Trinidad Diplomáticos. She was also part of the team that produced the first Fundadores, rolled in 1997 and launched early the following year.

Finally, the winners of the Trinidad Perfect Pairing competition, Antonis Giannousakis and Robert Tomko, two Masters of Havana Cigars who work together at Birley Cigars, presented their triumphant combination. This was the Trinidad Topes with a Canchanchara, a non-alcoholic mix called Canchancharita, and some almond chocolate bars made for the occasion by Birley Bakery’s Maître Pâtissier, Vincent Zanardi.

That evening Trinidad Tasting events were held at 55 locations the length and breadth of the United Kingdom.

Belfast, Bedford, and Bristol. Cambridge and Cardiff. Glasgow, Edinburgh, Liverpool, and Manchester were among many across the United Kingdom wishing Trinidad a Happy birthday from England, Scotland, Northern Ireland, and Wales.

The Habanos World Days concluded on Saturday 22nd June with a gala dinner held at the Victoria & Albert Museum, unquestionably one of the most spectacular venues to ever host such an occasion.

Guests enjoyed a cigar (Trinidad Vigia) and champagne (Krug) reception before being invited in to dine in the Raphael Court, surrounded by a set of seven full-scale designs for tapestry painted by Raphael (1483 – 1520). Considered one of the greatest treasures of the Renaissance.

There was also an auction, with five lots raising over £4 million for the Cuban Health Charity.

The evening concluded with the introduction of the 2024 Edición Limitada, the Trinidad Cabildos. These rare cigars were launched in Premier Packs of five cigars.

The Premier Packs have been produced exclusively for the United Kingdom and will never be available in any other market. Just the second Premier Pack that Habanos has ever produced, there are only 10,000 numbered packs. As each one contains 5 Cabildos, that means just 50,000 cigars have been made.

It is expected that boxes of 12 Cabildos will go on general worldwide sale in around six months’ time.

The Trinidad Cabildos measures 6 ⅜” (162mm) x 46 ring gauge and is known as an Ilustres in the factories of Cuba, it is a unique size within the Habanos portfolio. As with all Trinidads, it has an aromatic and approachable medium-bodied blend, beautifully framed by the slight sweetness that the dark wrapper provides.

Hunters & Frankau and Habanos SA would like to thank everyone who took part in these three days of celebration and helped to make them so enjoyable and memorable.

More details, and images to follow shortly.

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