Since 1A St James’s Street reopened at the beginning of 2014 its humidor has been considered by most people, to be among the most elegant and stylish that the UK has to offer.
However, as the shop’s reputation grew and as it gained more and more customers, so too did the requirement for an increased range. So, planning began to refit the humidor to meet this new demand.
Thomas Randall of 1A St James’s said of the new design:
“It has given us more space for our Cuban cigar selection and enabled us to store even more Vintage and unusual Havanas. We are now able to dedicate an entire wall of the humidor to Havana cigars.”
Robert Emery, the store manager of 1A St James’s Street continued;
“We are really pleased with the new design, it feels much more spacious and comfortable when choosing cigars. Customer feedback has also been fantastic and it allows us to display our Havana cigars in such a way that they can be browsed from light through to full flavoured.”
The refit of the humidor has doubled the amount of space dedicated to the storage and display of cigars, providing a comprehensive selection of classic Havanas, New World options and a collection of limited editions, regional editions, rare and vintage cigars. Naturally, this has all been carried out in the finest possible style…
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